HomeWhat’s included
What’s included

The website.
The thinking.
The small print
in normal-sized print.

What is in the core build, what changes the scope and what another provider may charge. A quote should explain the project—not start a treasure hunt.

Show me what’s in

One clear core.
Room for a bigger brief.

The starting service is a focused business website of up to five core pages. Need a larger site or additional functionality? We agree the extra scope. It is not a different grade of imagination.

01 / Core website build

The thinking
and the doing.

  • Up to five agreed core pages and a coherent customer journey.
  • Strategy, copy, design and build for that agreed scope.
  • Responsive layouts and a standard inquiry route.
  • Basic search metadata and launch handover.
  • Two consolidated revision rounds. Our factual errors or missed instructions do not use them up.
02 / Additional project scope

More work.
Clearly agreed.

  • More pages, larger archives, specialist research or substantial discovery.
  • Shops, subscriptions, portals and custom applications.
  • Complex forms, integrations, migrations or booking rules.
  • Ongoing SEO, campaign work, new content or continuous optimization.
  • A separate support or maintenance arrangement, if wanted and agreed.
03 / Third-party costs

Other companies
send bills too.

  • Domain registration, hosting and platform subscriptions.
  • Payment processing and commerce-provider charges.
  • Paid booking tools, plugins or integrations.
  • Stock assets, fonts or other licensed materials where used.
  • We identify the intended account holder, billing route and relevant costs in the proposal.

“How much?”
A perfectly
reasonable question.

The scope, project fee, payment schedule, delivery timing and ongoing costs are agreed in writing before work begins. We do not ask you to infer a full price from a decorative “from” number.

A shop, a five-page business site and a customer portal are different jobs. Tell us enough about yours to quote the right one.

Ask about your project ↗
The questions behind the question

The bits you should
not have to guess.

“Do you write the words?”

Yes, for the agreed pages. Useful notes, documents, interviews where scoped and your existing site can be starting material. A major research assignment or an offer that still needs developing is discussed separately.

“What about our brand and images?”

We review useful existing identity, content and imagery before proposing replacements. A full rebrand, photography shoot or extensive asset production is not automatically included. We agree any asset sourcing and license costs.

“More than five pages?”

Yes, we can scope more. Five is the core package boundary, not the limit of what we build. Product catalogs, repeat content templates and custom systems are assessed on the work involved, not creative page-count arithmetic.

“Can we edit it?”

We agree what your team should be able to update and the appropriate editing setup before the build. Text or content updates, layout changes and new features are different tasks. Handover should make that distinction clear.

“What happens on mobile?”

Layout, reading order, forms and navigation are reviewed on small screens as well as desktop. A smaller screenshot of the desktop site is not the brief. Performance, keyboard use and form behavior belong in the build review.

“What does basic SEO mean?”

Page titles, descriptions and the agreed basic on-page setup—not an ongoing search campaign or a rankings guarantee. Keyword research programs, extensive technical remediation, content production and link acquisition are separate services.

“Will you keep our domain and email?”

We plan around what is already working. Domain access, DNS, existing email and connected services are checked before a changeover. A website rebuild does not automatically include moving mailboxes or replacing your provider.

“And tracking or integrations?”

We agree the tools, events, account access, data handling and any consent requirements. Analytics, advertising pixels or CRM connections are not assumed to be configured just because the site has a form.

“What if we change our minds?”

The agreed revision rounds refine the agreed brief. A new service, new feature or changed direction may alter scope and timing. We discuss the impact before proceeding; our own errors remain ours to correct.

“Are specialist standards included?”

Tell us about accessibility, procurement, security or regulatory requirements early. We can plan for an appropriate scope and review. We do not claim a formal audit, certification or specialist compliance assessment merely because the pages look finished.

Agreed in writing / before work starts

Price, any deposit, timing, ownership transfer, support response times, warranty and maintenance are set out in your written proposal before work starts. The wording on this page explains how we approach those points; the agreed proposal is what applies.

Let’s talk about your website

Let’s scope
your version.

Tell us what the site needs to do. We can separate the essentials, the extras and the things another company will bill you for.

“Can it also…?”

Tell us what it needs to do. You don’t need to know what the feature is called. We’ll explain what fits, what needs its own scope and what depends on another system.

Rough notes are welcome. Passwords, customer records and confidential files are not needed to start this conversation.

Your project contextWhat’s included

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