HomeHow it works
How it works

You run
the business.
You don’t need
a second job
managing the website.

A clear brief, visible review points and a launch plan. You bring the business knowledge. We turn it into something people can understand and use.

Show me the whole process

No disappearing act.
A process you can follow.

The sequence below is the intended working approach. The project proposal sets the actual scope, dates, review points and responsibilities. No countdown starts because someone admired a prototype.

01
First conversation

Tell us the rough version.

What do you do, who is it for, and what must the website accomplish? Bring the current site or whatever materials you have. You do not need to arrive with finished copy or the name of a particular software feature.

You bring: business context and the questions you want answered.
We establish: fit, the likely scope and what else we need to know.
02
Scope before production

Agree the actual job.

Pages, functions, content, review rounds, integrations and responsibilities are written down alongside the quote and schedule. If a bigger discovery exercise is needed, we agree it. Starting with rough notes does not automatically trigger a discovery fee.

You review: the proposal and any open decisions.
We agree: fees, payment terms, dates, dependencies and the route to approval.
03
Narrative & structure

Give the story a spine.

We work out what the visitor needs to understand, in which order, and what the next step should be. The copy and page structure develop together. Your team checks business facts and any specialist claims.

You contribute: accurate information, real materials and relevant approvals.
We shape: the argument, the words and the customer journey.
04
Design, build & review

Make it look the part.
Make it do its job.

Design, responsive layouts and agreed functionality are built around the same story. Reviews happen at agreed points. Consolidated feedback keeps decisions clear; new requirements are assessed before they quietly become a different project.

You review: the agreed previews and provide coordinated feedback.
We deliver: the design and build, incorporating the agreed revision rounds.
05
Readiness & launch

The button should work.
Radical, we know.

We check the agreed journeys, forms, links, small-screen layouts and connected services. The launch plan covers the domain changeover, relevant redirects and the services that must keep working. Launch follows the agreed approval—not an enthusiastic guess.

You confirm: content, necessary policies, account access and launch approval.
We check: the scoped build and the intended go-live route.
06
Handover & the next chapter

You get the website.
And the explanation.

We document the agreed access, editing approach, connected services and operational responsibilities. Any maintenance or ongoing support arrangement is explicit, including what it covers and what a new change requires.

You receive: the agreed handover material and access arrangements.
We clarify: account ownership, ongoing costs, responsibilities and how future work is requested.

And then what?
Do we vanish
into the internet?

Launch is not a substitute for handover. The point is to know what you have, what you can change, what it costs to run and who is responsible when something needs attention.

Life after launch

The keys.
The bills.
The “quick question”.

Ownership and account access

The agreement identifies the project deliverables, rights, account holders, license restrictions and handover conditions. Third-party services have their own terms. We make those distinctions explicit rather than treating “you own it” as an explanation of everything.

Editing the site

Handover explains the agreed editing areas and workflow. Content updates are different from redesigning layouts or adding functionality. If your team needs a particular editing experience, we plan it before the build.

Hosting and recurring costs

The proposal identifies the intended hosting, platform and license costs and who pays them. Website build fees and recurring services are distinct. Nothing here assumes a bundled hosting term or a compulsory maintenance subscription.

Support, maintenance and fixes

We agree the support contact, any support period, coverage and response commitments before launch. Correcting a delivery issue, maintaining software and commissioning a new feature are different categories. Exact terms belong in the project agreement.

Changes and growth

New pages, campaigns, features and integrations can be scoped as the business changes. We assess the impact on the existing site rather than assuming every request is either a five-minute favor or a complete rebuild.

Availability and responsibilities

Someone needs responsibility for domain renewals, platform accounts, content, access and agreed operational checks. We document the arrangement. A marketing website is not a promise of round-the-clock technical coverage unless that service has been expressly agreed.

“How long will it take?”

The scope, content readiness, access, integrations and review stages determine the schedule. We agree delivery timing in the proposal and explain what it depends on. A usable brief and timely decisions help. We agree a useful schedule, not a decorative countdown.

Let’s talk about your website

You bring
the business.

A rough explanation is a perfectly good starting point. Finished copy and a technical specification are not admission requirements.

“Can it also…?”

Tell us what it needs to do. You don’t need to know what the feature is called. We’ll explain what fits, what needs its own scope and what depends on another system.

Rough notes are welcome. Passwords, customer records and confidential files are not needed to start this conversation.

Your project contextHow it works

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